Rina Sawayama: Where U Are
Rina’s unsigned & its obviously very early days, but she’s already picked up momentum via a couple of tracks she uploaded herself onto Soundcloud (tips from Fader, Best Fit, Prefix Mag plus 50K+ streams racked up organically). This new tune ‘Where U Are‘ picks up on themes of loneliness and alienation in a digital age which the Japan-born, London-based Rina nailed in the slick, Arvida Byström-directed video for previous release ’Tunnel Vision’. The immediate, iridescent RnB of new tune ‘Where U Are’ (which reboots Jacko’s 70s hit ‘I Wanna Be Where You Are’, mercifully minus the harpsichord intro) finds Ri kicking things up a gear, calling out the duplicitous nature of prepackaging a ‘Best Self’ for modern love in the digital age of Tinder, catfishing, sexting & all the rest of it.
